When it comes to enjoying games online, no other group does it quite like millennials. If you are a millennial, then you will know just how popular mobile gaming is with your peers. But what are millennials and mobile gaming for those not part of that generation?
Put simply, millennials are classed as anyone who is reaching young adulthood in the early 21st Century. If you were born anytime around the late eighties to early 1990’s, then you are a millennial! Mobile gaming is using your smartphone or tablet to play casino games or slot games when on the move. It may be the commute to work, the commute home or on a long train journey. Interestingly, a lot of millennials will even play games on their mobiles when at home.
Why is mobile gaming so popular with millennials?
As of 2018, the mobile gaming market is worth $50 billion! Millennials contribute greatly to this revenue for the following reasons:
- Convenience – one big plus for millennials with mobile gaming is the convenience it gives them. Most of this age group are constantly rushing from one place to another so playing on a mobile suits their lifestyle perfectly. It also gives them the chance to play in the same way as they operate socially. Live casino table games are the ideal solution for millennials as they use technology to give a real-life casino experience all from the comfort of the sofa in their own home.
- Easy to follow – as above most millennials are very busy and have many things on the go at one time. They therefore love mobile games as they give them the ability to dip in and out of the game, in-between other things like chatting or texting. Some mobile games have notifications that alert players when they need to do something, and this is ideal for this age group. Slot games are another millennial favorite as they are easy to pick up and put down when needed.
- Rich in detail but simple too – along with being busy, some millennials can have short attention spans. Mobile games are ideal in that regard as they are usually simple to pick up and learn to play. With no manual to read or complex button configurations to pick up, they can just enjoy the game. Conversely, millennials also enjoy games that offer immersive stories and characters which mobile games increasingly do now.
- Use of popular franchises – mobile game developers were very quick to latch onto the way that millennials connect with popular franchises. This has seen slot games from popular shows such as Saturday Night Takeaway pop up and be much loved by this audience.
Millennials love to have fun
As well as liking to keep busy and entertained, millennials also love to have fun. Mobile gaming is great for that as it stops them from getting bored, wherever they may be. Most millennials will have their mobile devices with them all the time and so mobile gaming is the ideal answer to those long hours travelling or simply when chilling out at home.
